What is it?

Being the digital fan you are, I'm sure you've already heard about "widgets"! Widgets are little files that you can run as separate utilities on your desktop. A Widget is a mini-application that can do almost anything from displaying a weather forecast to playing a game. Widgets generally sit on your desktop and don't look like "normal" applications. Instead, they'll likely look like pictures or animations. They are constantly updated by a web or other source, in our case… Truffles.

Yes, it's called Ogilvy's Vergecast – and it's a widget

We have been posting digital news on the Digital Watchdog community on Truffles for quite some time, telling our community members every few weeks what news was published through an email newsletter. But email is sometimes so old-fashioned, no? So here is Ogilvy's Vergecast widget, appropriately named after our worldwide Verge events and a small application that will keep you updated every day on what's going on in the digital world, in- and outside Ogilvy. It pulls the 200 most recent news items published on Truffles, and conveniently allows you to scroll through them by date or by category (eg. news on advertisers going digital, facts and stats, mobile marketing, blogs and podcasts, search, digital television, etc). And if you want to know more or search a specific topic, Truffles is still the answer.

Widget Installation PC

Contact your IT department first. If they are okay with you self installing this, just follow these simple steps:

  1. Save the following file to your hard-drive
  2. Unzip the .zip file
  3. Double-click the .exe file (you might get a security warning here, but this product is from Ogilvy and can be trusted)
  4. Then, an icon named "Ogilvy's Vergecast" will appear on your desktop. Double-click this icon to open the VergeCast widget.
  5. The VergeCast logo will now appear on your desktop (you make click and drag the icon to any place on your desktop).
  6. Doubleclick this to open the widget and see the VergeCast News overview. Depending on the speed of your internet connection, the first time it might take some time for the news to load.

Widget Installation Mac

Contact your IT department first. If they are okay with you self installing this, just follow these simple steps:

  1. Go to http://widgets.yahoo.com/ to get the Yahoo! Widget Engine which will allow you to run this (and other) widgets
  2. Click the Download Yahoo! Widget Engine for Mac OS X
  3. Download will start automatically
  4. At the end of the download a window will ask you if you want to continue to install it - click continue
  5. A window will open with the license agreement - click agree
  6. The next window will ask you to drag an icon it into applications folder
  7. Doubleclick on application to open it
  8. Click continue in welcome screens - a number of widgets will automatically open. If you don't want them, ctrl click to close.
  9. Unzip this Widget file and save it on your computer
  10. Doubleclick the widget file. This will open the VergeCast logo - doubleclick this to open to see the VergeCast News overview. Depending on the speed of your internet connection, the first time it might take some time for the news to load.

Widget Tips

  • Double-click the VergeCast logo to see the VergeCast News overview. Depending on the speed of your internet connection, the first time it might take some time for the news to load.
  • You can scroll through the list or look at news in a certain category (eg. advertisers going digital, facts and stats, mobile marketing, blogs and podcasts...) by clicking on the buttons - roll over them to see what they stand for
  • Click on the news title to open the detail
  • Another few interesting things to know:
    - You can move any of the windows by draging them with your mouse
    - You can close all the windows again - just leave the vergecast logo on your desktop as it will tell you when news is updated
    - Right-click the widget to change the transparency
    - F8 will display the widget in any application you are working on, another F8 will make it disappear again (in preferences you can change this key)
  • All the news featured in the widget can also be found on Truffles on the digital watchdog community