- Multimedia Campaign: Dove
"Different Solutions"
- Market Problem this entry addressed:
The aim of the online campaign was to generate
awareness of a new hair paradigm based on the damage level, and to
communicate the launch of a new line of products for the hair. The
banners presented the products and its benefits, using analogies to
explain the new paradigm, creating awareness of the damage level.
Internet helped to construct brand image and to position the products,
driving users to the website: www.dove.com.ar, where the user can
make a hair test, discover the type of product that he/she needs according
to the intensity of harm their hair have, and register to receive
a sample of the appropriate product. |
Banner: "Choices"
(please interact)
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Banner:
"The right option"
(please interact) |
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Banner:
"Cold"
(please interact)
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Banner:
"Flying Dove" |
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Website: "Dove
Essential Care & Therapy"
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